With many content strategies ignoring the long-term focus and lakhs of content writers around the web, thin content is like the flu in the area of digital marketing. Most of this content adds no value to the user’s intent. By publishing thin content on websites, people are damaging their brand’s image, discouraging users from taking action, ultimately making search engines lose trust in your business or brand. Now, let us see what thin content is? And how would you identify it? Before we jump into it, here is a tip if you are into email marketing.
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Now, let us get back to the thin content concept.
Thin content: What is it?
Well, thin content can be referred to the content that is duplicated or scraped from other websites, auto-generated ones, doorway pages, invaluable affiliate pages. Sometimes, there are chances that the content is not duplicated; however, due to some technical mistakes like improperly redirecting HTTP to HTTPS, it is perceived as duplicate.
What can you do about it?
A content audit is the first step you should take. Generally, search engine optimization experts start with only a technical SEO audit, which is significant for search engine ranking. However, a content audit is essential to discover what’s working and what’s not doing well.
How to audit your site’s content?
Now let us see how to analyze a website’s content and diagnose any issues.
Human approach
- It would be best if you started with a human approach to getting the big picture.
- Notice how many pages are indexed, and then a quick glimpse of the title tags, URL structures, meta description, etc.
- Use Google Analytics or any other tracking tool to identify the pages with high traffic or ROI.
- It would be best if you started your audit with these pages.
Read the content
- It is significant to invest time to read the content.
- It’s no surprise that many website owners do not know about what’s on their website.
- That’s a significant problem because this content shows what you are as a brand and who you indeed are.
- You need to concentrate on the quality of the content rather than the quantity.
- You should know that long content does not necessarily get your site ranked higher; what matters is the content quality and the relevance.
Fix duplicate content issues
There are many tools out there to test if your content is hundred percent original—for example, Quetext, 1Text, Copyscape, Dupli checker, Grammarly, etc. Have you heard of the tool Screaming frog? This crawls the websites to provide data such as page titles, canonical elements, meta descriptions, redirects.
Final thoughts
Thin content can have a negative impact on your search rankings and user experience. When your content lacks quality and adds no value to the reader, your content (thin content) leaves searchers hungry for more. Therefore, it is essential that you should take the necessary actions.
To be continued….
